Thursday, January 29, 2015

Changes are coming...

Yes I know, it sounds like I'm making a Game of Thrones reference; but that would be downright dreadful, and although change can be scary, it is not that scary.  I would like to think of the changes that are coming as allowing me to expand my opportunities.

In my last post [A fire is raging...], I was venting about how I was frustrated with my mish-mash of branding, and I'm here to tell you that I'm finally doing something about it.

Beck from AutumnLanePaperie helped me redesign my logo; creating a more consistent look. It won't go into full effect for a while; but I wanted to share it with you.
St. Louis Folk Victorian // Kristy Daum
St. Louis Folk Victorian has grown roots within my company; therefore it was important to me that I did not lose my foundation. Beck and I had several conversations and decided that simplicity was best.  We worked with a color palette, fonts, and just a hint of sewing reference; hence the straight pins.

This space here will be updated in due time to it's own dot-com, and I know just enough HTML to do some damage, so things might look a little funny for a while.

Something else I have already moved forward with is changing my screenname on Pinterest, Instagram and Twitter from @LoveOldHouses to @KristyDaum.  So if you follow me on any or all of those sites, hopefully it will be easier to track me down...and if you don't follow me, go check out the social media icons under my photo to the right.


Social media and website changes are not all though, One of the things that I always hear from my customers and wholesale clients is how visually appealing my quilt patterns are, so I won't be playing around with the recipe too much; but definitely switching up my logo and key bits of info accordingly.

If you are not familiar with my patterns, just click on the image above, or visit the Buy My Patterns header at the top of my site.

I have confidence that months from now, I'll be happy that I started when I did...even though the transition will be a little painful.

If you have your own blog, website, or brand...have you ever thought about changing it up? Or have you recently done so?


Tuesday, January 20, 2015

A fire is raging; but it started innocently enough

Don't you just love how one little ember can start an entire forest fire...ugh!

Here is how it started.

I was trying to decide if I should participate in the #QuiltConPinSwap because of course you know I don't want to miss out.

Then I started thinking what I would put on the 1" or 1 1/2" pin.  I don't exactly have a logo persay...except the one that I use on the cover of my patterns; but that really is just my name...and honestly, who wants my name on a pin.

Then I started wondering if it was time to re-brand.  

Then the trees caught fire.  

Should I take advantage of the Google Domain collaboration with Blogspot.  It would give me a .com name minus the blogspot.

Yet, would I keep St. Louis Folk Victorian?  While it is the government registered name of my business and has been the name of my blog for 8 years...does it reflect anything more then that.     

Then what is going on with my social media handles.  They are all @LoveOldHouses ; and while one could equate that with St. Louis Folk Victorian (they both reference "old houses") that okay?

Then I started looking at other bloggers I follow.  Some of them are similiar in that they have a blog name different then social media handles, blog names that don't have anything to do with quilting even though they are quilty people, some of them still use the .blogspot, and yet some of them are switching over to more personalized .com websites.

I don't plan on ever being a "brand" myself; but maybe I do want to write a book one day, or have a booth at Quilt Market.  Does any of that even matter?  

And now as you can see...we have a full-fledged forest fire.

I'm exhausted, how about you think about these things too?  If anyone has suggestions on articles I should read, things that helped them make a decision, etc, I would love to hear about them.


P.S. In all that madness, I still never decided if I was going to participate in the pin swap..haha.

Sunday, January 18, 2015

QuiltCon 2015 Lanyard Swap

When I attended Quilt Market back in 2012, my friend Lynne made me a ridiculously cool lanyard; which I still wear today to all of my St. Louis MQG meetings. It weighs a little more then it did back then, as I've added some accessories.

QuiltCon 2015 Lanyard Swap // Kristy Daum - St. Louis Folk Victorian

So, when I ran across Julie's QuiltCon 2015 Lanyard Swap on Instagram, I signed up right away. Why would I want to use the standard-issue woven lanyard they provide, when I could have a handmade one. 

After getting my Partner's information, I gathered my supplies and got to work using the tutorial that was provided; but it was a disaster.  I didn't like the look, it was too small and my seams were not up to snuff, so Lanyard #1 went in the trash.  

Lanyard #2 went much smoother and I gleefully mailed it away.  I received word today that my Partner received it this week.

QuiltCon 2015 Lanyard Swap // Kristy Daum - St. Louis Folk Victorian

Last Wednesday, I opened my mailbox to find a package inside. At first, I was trying to remember if I had forgotten about something I ordered, since it was quite a large package.  I was surprised to find that it was in fact for the Lanyard swap.  

Inside was a lanyard of course in all it's low-volume yumminess.

QuiltCon 2015 Lanyard Swap // Kristy Daum - St. Louis Folk Victorian

Aren't those colorful hexi's adorable?

But that wasn't it, there were several coordinating extras including a notebook, clothespins, and baker's twine...along with some chocolate.

Yet, the biggest surprise of all was this Idea Pouch that my partner made for me.  You can find the pattern here.  

Marci did a great job at capturing my inspiration and it looks like I'm all set for QuiltCon...

...Hahaha, who am I kidding.